2014 Independence Referendum
Nicola Sturgeon was given the honour of leading the campaign for independence.
Referendum campaigning began with polls indicating “No” voters would prevail, a view promoted by the Unionist media and given maximum media space by the BBC, who bombarded Scotland with negative publicity broadcasting many times each day that only around 25% of Scots would commit to supporting independence.
In response, in the first months of 2014, the performance of the team Nicola had put in place was formal, lacklustre and deferential with result that it was completely outfoxed at every juncture by the well-oiled machine that was, “Better Together.”
Responding to months of the Unionist Party’s gutter politicking, negative media and attacks on Scots, Alex Salmond intervened and altering the campaigning strategy gave his support to “Yes” activists to take the lead on campaigning, getting onto the streets to encourage Scots to seize the day and…
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